When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?

A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. From Type to Logo details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.

Author/Editor: Victionary
Publisher: Victionary
Pages: 272pp
Size: 7.5 x 10
Notes: hardcover, color
Release Date: August 23, 2022
ISBN: 978-9887566595