With his smooth, warm, ruddy face which radiated light in all directions, Chairman Mao Zedong was a fixture in Chinese propaganda posters produced between the birth of the People’s Republic in 1949 and the early 1980s.

Chairman Mao, portrayed as a stoic superhero (aka the Great Teacher, the Great Leader, the Great Helmsman, the Supreme Commander), appeared in all kinds of situations (inspecting factories, smoking a cigarette with peasant workers, standing by the Yangzi River in a bathrobe, presiding over the bow of a ship, or floating over a sea of red flags), flanked by strong, healthy, ageless men and “masculinized” women and children wearing baggy, sexless, drab clothing. The goal of each poster was to show the Chinese people what sort of behavior was considered morally correct and how great the future of Communist China would be if everyone followed the same path toward utopia by uniting together.

This book brings together a selection of colorful propaganda artworks and cultural artifacts from Max Gottschalk’s vast collection of Chinese propaganda posters, many of which are now extremely rare.  

About the series:
Bibliotheca Universalis— Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price! Since we started our work as cultural archaeologists in 1980, the name TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together nearly 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia. Bookworm’s delight — never bore, always excite!

Text in English, French, and German

Authors: Stefan R. Landsberger / Anchee Min / Duo Duo
Publisher: Taschen
Pages: 608pp
Size: 5.75 x 7.75 x 2
Notes: hardcover, full color, multilingual edition
Release Date: June 3, 2019
ISBN: 978-3836557474