Designers hailing from countries as disparate as Japan, Hong Kong, Indonesia and Singapore, share their thoughts on the phenomenon of character design. Through insightful interviews they uncover and reveal the process of this newest of artforms from inspiration through systematic sequences to arrive at what has become an almost viral army of character creations. Expanding the presence of these characters to the highest pitch, the book also features fascinating interviews with the characters themselves, revealing their charismatic personalities, quirks and frisky demeanor - the chief factor behind their popularity and cult status.